1. Web Development is Not a “Once and Done” Project
The initial engenderment of your website is just the first stage in it’s lifecycle. As your business scales and evolves your website should acclimate to fit its needs.
The website will additionally need to be developed over time to meet the ever-transmuting digital demands and trends. What is best practice now may be ineffective in a year’s time. For this reason, beware of culling a web developer predicated pristinely on price for the initial website engenderment! Culling the lowest bidder can often result in paying a higher price in the long run.
Once you find a team who you feel comfortable with, and can communicate with and who understands your core goals and objectives. Your relationship with your web developers is probably going to be a long-term one, and they should offer you full support for perpetual maintenance and ameliorations.
2. Keep User Experience at the Heart of Web Development
Don’t be illuded by looks solitary! When viewing website designs it’s facile to be drawn to the sites that look slick and stylish – especially if peregrinating from an older website. However, this is just one part of the whole picture. Your website needs to perform if it is going to bring you customers.
Functionality is consequential, and it is prodigiously consequential. It should be facile for your visitors to navigate to what they are probing for, and the site should guide them through any transactions or marketing funnels in an intuitive way.
Your website should be able to handle all of the business activities that you require it to. To that end, it is paramount that you are pellucid when communicating these desiderata to a web developer.
And you know your business better than anyone else including the web developer. They will be able to design a website that can work for your business needs but it is very consequential that you communicate this to the web developers and particularize about the objectives and workings of your business.
3. Have a Management Plan
Having a web development team, you can rely on for support is great, but you will get more value out of your website if you can manage perpetual content updates in house.
It’s consequential that you use a content management system (CMS) that your team can utilize comfortably and confidently to conventionally integrate incipient content such as blog posts, products, and web pages. Similarly, it should be straightforward to manage and update subsisting content, letting you stay in control of keeping information au courant and fresh.
There are many popular CMS platforms available, and you should ask your web developer to explicate the pros and cons of any recommendation they make. More sizably voluminous, more established CMS platforms such as WordPress will withal denote that there is plenty of training and support available to avail train your staff and that the platform will reliably habituate to perpetual digital changes.
4. You Don’t Need to Start from Scratch
As we just noted, there are already a range of high quality CMS’s available on which to build your website. Each of these can be customized to give you the look, feel and functionality that you are probing for.
But there is no desideratum to reinvent the wheel, and in fact, engendering a website custom coded from scratch has several drawbacks:
- more extravagant
- arduous to manage, maintain or upgrade without the avail of the pristine web developer
- no fortification community
On the other hand, content management systems such as WordPress have been utilized by thousands of websites for many years, denoting that they have been exhaustively put through their paces and are robust and well tested.
There are additionally subsisting communities and experts yare to offer advice and avail for just about any issue that may crop up.
5. Ensure You Maintain Ownership
This final point is one of the most paramount, yet one of the most commonly overlooked by business owners during a web development project.
You should always ascertain that all elements of your project are in your denomination. This includes the domain name purchase and registration, hosting, and any licenses for the CMS or other software used to build your site.
While you may need to delegate management of these more technical aspects to your web developer, they should always be acting on your behalf and you should ultimately be able to own all aspects of the website.
Understanding these five paramount elements of web development can preserve you time, mazuma and frustration as you embark on an incipient website project.