Your website is an essential part of your business, it is paramount to give it the attention it deserves. We perpetually optically discern great website designs distributing excellent results for businesses which would anteriorly have wasted a plethora of time and mazuma on ineffective marketing. Read the report below about the 11 essential elements we have visually perceived work magic on our client’s websites.
1. Idealized Elevator Pitch
Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This designates you only have a few precious moments to convey who you are, what you do, who you do it for, and why you’re the best cull. Ascertain you nail your pitch and get in front and center on your homepage.
It’s consequential to spend time honing your core marketing message and ascertaining that your logo design, tagline and the initial two sentences of your website copy are pellucid and present your brand with credibility and impact succinctly outlining your specialty and target niche. There’s a lot to communicate in very little time so your pitch must be concise and compelling.
2. Clear Call to Actions
When marketers and business owners ask, “Why isn’t my website design converting?” the answer is most often a lack of call to actions. Mundane call to actions (CTA’s) include phone numbers and “Buy Now” buttons, often the best website designs have value led CTA’s, subtly inspiriting visitors to a next step. Call to actions are designed to engage your visitors and guide them down the path to a conversion. Visitors to your website need concrete information afore committing to a purchase or enquiry, perspicacious call to actions preempt the visitors next step and gently lead them through your website in the way you optate them to experience your website while distributing the information they are seeking.
On the most fundamental level any good web designer would recommend that you ascertain your phone number is in the top right of every page of your site. Have your web designer put your contact info on the footer of every page along with expeditious links to your most valuable content. This is even more consequential for mobile websites where prospects are often just probing for an expeditious phone number, hours or address.
3. Track Your Conversions
We mention conversion tracking up the top because it’s so often neglected, yet it’s one of the most facile strategies to implement. Even with a simple website design, it is vital to ken how many enquiries and sales that you receive through your website, where those website visitors emanate from and what the cost is to acquire them. This sanctions you to accurately measure your marketing spend, evaluate the prosperity of any ameliorations or modifications in your website design or online marketing, and ultimately measure the underlying prosperity of your website. Any good website designer will be able to avail you with tracking your conversions.
4. Engaging ‘About Us’ Page
The two most astronomically immense mistakes made with About Us pages is that they are often jejune, and they’re not about the customer. It may seem counter-intuitive to indite an About Us page that is more about your customer than your company, but there’s a substantial reason for it.
Your company subsists for your customer. So by logical extension, your About Us page is additionally about your customer. That’s not to verbalize it shouldn’t engender an engaging portrait of the personalities abaft your organisation because your prospects want to know who they’re working with, but they additionally want to know how those people are going to make their lives preponderant. Your About Us page, like the rest of your website, should present all information in the context of how it benefits your visitors. Experienced web designers will be able to avail you orchestrate the best way to present your About Us page concrete to your business.
5. Distribute High Quality Content
Quality content is vital to your marketing efforts and without it you can’t tell your story, magnetize your target market or explicate the quandaries you solve and how you solve them. Everything from your website copy to your electronic mail newsletter should be utilizable, informative and engaging. Make it facile to read, distributed in portions and frequencies that match the interest of your customers.
Your content is a vital implement to lead visitors towards the purchase and it should collaborate with your website design and brand to provide a seamless and compelling experience. High-quality content demonstrates ascendancy and integrity and visitors are more liable to purchase from businesses that invest the time and effort into sharing their message in a keenly intellective and appealing way.
6. Gorgeous Visual Design
Visitors will be more inclined to remain on your website if it’s aesthetically appealing and visually fascinating. They will additionally be more liable to return and to apportion your website with others. A visually compelling and ingenious website design immediately establishes the quality of your company and your product.
The best website designs are centered around the fact that visual design has a paramount impact on a visitor’s emotional replication to your business. If your website design has a subpar visual appearance visitors will consciously and subconsciously perceive your company to be subpar. The same principle applies to the utilization of template websites. If you optate to set yourself apart from the competition, you should genuinely invest in a custom website design that reflects your individual brand and additionally visually communicates your point of difference. When it comes to your visual design hiring professional website designers can be very propitious.
7. Logical Utilizer Experience
If your website is built around a visitor’s objectives and perspective, it will inspirit their interaction and amend your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website. Endeavor and visually perceive your website’s design from their perspective to engender an experience that anticipates their desiderata and distributes the right solutions, and ascertain your web designers are optically canvassing the design from this perspective as well.
You require to make it facile for visitors to access the content they require, whether it’s contact information, product designations or prices. At its highest caliber, utilizer experience is about providing what your prospects need afore they even ken they require it. Along with engendering resplendent website designs, your web designer will be experienced in the ways to ameliorate your website’s utilizer experience. Modern website design has evolved from just being fixated on aesthetics to additionally consider the front end functionality a website can provide, even the most rudimentary websites should factor in usability to their layout and overall design.
8. Mobile Responsive Design
25% of people in the cyber world at any given moment are utilizing a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile contrivances.
Responsive web design insures that no matter what contrivance someone utilizes, your website distributes content in the most efficacious way. For involute website designs, custom mobile design may be indispensable, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are inelegant on mobile contrivances making it arduous to navigate menus, click links and find what users are probing for. Your website designer will be able to advise you as to whether responsive or a mobile site would be best for your particular situation.
9. Robust CMS and Stable Structure
The platform upon which your website’s design is built will have an immensely colossal impact on it’s usability as well as how efficiently you are able to update content and interact with visitors. We can’t overstate how paramount this structure is to the performance of your website. This is concretely consequential for ecommerce websites without some of the following critical features you’ll waste time when posting content, optimising for search engines or fine-tuning errors.
When culling a content management system (CMS) probe for the following:
- Simple content editing accessible from all contrivances
- Load times
- Utilized by a sizably voluminous community of users, website designers developers (i.e. such as a WordPress website)
- The software is actively fortified by the developers and is being frequently updated
10. Plan Your Marketing Strategy
An online presence alone isn’t enough to engender enquiries and sales. You require a strategy to work out how best to broadcast your content, magnetize search traffic and convert visitors into customers. There are an abundance of options available to you including pay-per-click (PPC) advertising, search engine optimisation (SEO), email marketing and convivial media. Depending on your business and industry some strategies will work better than others.
The key is to find your saccharine spot by experimenting with all the available channels. Ultimately it’s a process of tribulation and error while you discover what is most efficacious for your target audience.
11. Your Web Design Company
A great web design company will be your partner in implementing everything we’ve discussed. You don’t have to ken how to indite, design or market your website. You’ll preserve time in the short-term and mazuma in the long-term by investing in a quality website designer.
Afore hiring a web designer, ask how well they ken these essential elements, how they propose to incorporate them and how they’ve prospered in the past. When verbalizing with website designers, go past just visually examining their quote and utilize a critical ocular perceiver when checking out their website designs. Look for experienced and ingenious website designers that are well established and that have comprehensive references and good portfolios of working with kindred businesses to your own. By partnering with the right web design company you are putting yourself in the very best position to ascertain that your website is a prosperous one.
Everything we do is designed to avail you as a business owner prosper online. We are zealous about sharing our experience, sagacity and love for the cyber world to avail you have the best website possible. Our business commenced to avail people understand how they can facilely have an excellent online presence and utilize it to take the pressure off growing their business through harnessing the puissance of the cyber world. Business owners are often time poor and a good web design avails duplicate your time and can increment your leads with out any extra effort.
In understanding you and your business, your industry and target market, as well as your competition to ascertain that every design element works towards your business marketing goals.
12. Plan your website from the ground up
We will design an online strategy to suit your business needs starting from branding, to website development and then the perpetual marketing. Our information websites are built on WordPress and are ideal for displaying business content, newsletters, menus, prices, offer subscription memberships, industry categorical functionality and more. Our ecommerce websites are robust, plenarily-functioning online store fronts, concretely designed for managing and selling online. We will advise you to follow the correct web development path predicated on your vision.
Why Lucky8 Web Design?
- We design until you are happy
- Content management system. You’re always in full control of your website.
- We specialise in keeping costs down while providing quality websites.
- Great support. Our cordial and experienced team are available to assist you.
At Lucky8 Web Design, we consider web design to be one of the most crucial factors for any prosperous website. We justify every aspect of the design to ascertain that each element is accommodating a concrete purport and that your website is authentically designed to magnetize, retain and enhance the utilizer experience. A fresh looking website makes your online presence more efficacious and avails in magnetizing incipient customers in this ever transmuting market and fierce competition.
Web design is of utmost paramountcy for any business. In most cases, it is the first point of contact for any business. It instantly portrays what the company’s brand and message. Web-design impacts the situating of your products & accommodations in consumers mind. A professionally designed website will not only avail you magnetize incipient business, but will additionally build more interest from your subsisting customers. A good web-design should involve the visitors emotionally with your products and accommodations and ultimately lead to a sale.
13. Micro-sites and Landing pages
As your website grows and traffic increases, you require to look into strategies to convert more visitors to customers. Website traffic alone is not a solution for engendering more buisness online. For medium to immensely colossal websites, you require to consider Micro-sites to avail convert traffic into profit.
14. Rudimental website designs
Presence on the web is essential for proximately any business now a days. Rudimental websites are the ideal solutions for many micro-businesses. Typically, fundamental websites are design focused websites used solely for the purport of online presence. Some people withal refer them as brochure websites. We offer highly cost efficacious packages for start-up websites. Our websites come with search engine cordial URLs, utilizer-cordial navigation and many such features.